Modern Edge needed a brand guideline book to help unify their voice, their image, and their visual style.
We worked with brand archetypes to craft a voice for the brand’s marketing and website copy, and fleshed out their typography, grid systems for layouts of their various collateral, colors, and use of their logo.
Over the ensuing years, LeBrun Design and Photo Co. has used the brand guidelines to create their business to business (B2B) and marketing materials, including advertisements, Powerpoint and Keynote presentations, project review booklets, and much more.
